AllPoints’ Tara Olson Helps Author 2008 WIPP Economic Blueprint
2008-11-07Winston-Salem, N.C. – Tara Olson, an owner of Winston-Salem’s AllPoints Research, one of the nation’s leading marketing research firms, recently completed work on the Economic Blueprint, a comprehensive set of public policy expectations set forth on behalf of more than a half million women’s business owners in the United States.
Olson and five other women, as members of Women Impacting Public Policy (WIPP), designed the Economic Blueprint in a series of meetings earlier this year. WIPP is a national bipartisan organization that advocates for women and minorities in business.
Through her membership on the Economic Blueprint Advisory Committee, Olson helped to draft the platform that, the Blueprint’s executive summary says, “expresses our voice and our interests regarding the pressing business challenges that require action by our elected officials.”
The Economic Blueprint goes on to lay out what it says are its cornerstones: healthcare, procurement, taxes, access to capital, energy and telecommunications – issues that Olson and her fellow committee members say will be aggressively pursued with “specific focus and plans.”
“It’s critically important that women’s voices be heard on Capitol Hill,” Olson says. “The issues cited in this Blueprint are important to all small businesses and it is about time our leaders understand those issues and take action on them.”
Olson adds that the force behind the Blueprint is due to three concrete facts: that women business owners are a powerful constituency, they represent a powerful voting bloc in this country and they have proven themselves to be a potent economic force. The latter is evidenced by the fact that there are 10.2 million privately held women-owned businesses in the United States, employing 13.1 million people and generating $1.9 trillion in annual revenue.
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