Marketing research is a complex
and high-stakes investment—one that can support a
blockbuster product launch or prevent a wrong turn in
the marketplace. The professionals at AllPoints recognize
that the work they do is vital to their clients’
success, and have developed 360º Discovery Process®
to ensure that every step takes them closer to Boundless
Discovery.
1. Discovery phase.
Before launching into any
research project, the team at AllPoints first collects
all relevant information, in whatever form it is available.
This includes industry dynamics, market demographics,
and a clear understanding of the data’s ultimate
use. The AllPoints team immerses itself in the client’s
marketing environment at the beginning of each project
to assure its eventual success.
2. Design.
The survey design process
is one that requires expertise in accurate and valid questioning
techniques, experience with the category of respondent,
insight into the industry-specific marketplace, and the
best methods and technologies for obtaining a strong sample
and accurate data. AllPoints uses all of these strengths
to develop a survey that will provide insight and actionable
information that the client can use to make real decisions.
3. Data collection.
Before beginning data collection
at AllPoints, interviewers and analysts are thoroughly
briefed on the information collected in the initiation
phase to ensure that they can fully participate in the
accurate and unbiased collection of responses and flag
any trends that may require attention. Real-time tracking
allows the data collection managers to identify any trouble
spots and collaborate with clients and analysts to make
necessary changes before they taint the project.
4. Analysis.
AllPoints research analytic
staff take pride in their ability to build insightful,
clear information out of raw data. They are experts at
taking thousands of data points and boiling them down
into actionable items.
5. Delivery.
AllPoints projects aren’t
only about collecting and analyzing the information. They’re
also about working with clients to communicate the information
within their organizations and applying the information
strategically to decision-making processes.
6. Project management.
The first five steps in
AllPoints’ 360º Discovery Process®
are bound together as a unit by a streamlined project
management methodology. Information is tracked and controlled,
timelines are firm, and budgets are controlled.
Through the 360º Discovery Process®,
AllPoints Research delivers to its clients a full-service
package of marketing research services that exceeds expectations
for accuracy, insight, and customer service.
Contact
AllPoints Research today to put the 360º Discovery
Process® to work for you.
Learn more...
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